London Streetwear: A Two-Neighborhood Guide, From Soho to Shoreditch
London is huge, but its streetwear scene isn't. Almost everything worth your time sits in a few blocks of Soho and a short stretch of East London — here's how to cover both in a day.
© Photo by Montse Monmo / UnsplashLondon is too big to see in a day, but its streetwear scene is far more concentrated than the size of the city suggests. Nearly everything worth your time sits in two clusters: a handful of streets in Soho, and the stretch of East London between Old Street and Shoreditch.
Soho: the big names, a street apart
Soho is where the major streetwear brands keep their London stores, and they're close enough together to feel like one long block. Supreme is on Peter Street, Palace — London's own skate brand — is on Brewer Street, and Stüssy is on Wardour Street. None of them is more than a few minutes' walk from the others.
Supreme London
Palace London
Stüssy London
Patta London, tucked away on Silver Place, completes the set. If you've read our Amsterdam guide, this is the London outpost of the same Zeedijk shop, with the label's own collections next to its sneaker collaborations.
Soho for sneakers
Footpatrol on Berwick Street is one of the longest-running names in London sneaker retail, and it's still a reliable stop for Nike, Air Jordan, ASICS and Salomon. Around the corner on Broadwick Street, 
END. covers much more ground — New Balance and Salomon next to Stone Island, Comme des Garçons and Aimé Leon Dore — so go there if you're shopping for a full outfit rather than just shoes.
Just north and south of Soho
Presented By on Percy Street in Fitzrovia, a short walk north across Oxford Street, is sneaker-first: Nike, Air Jordan and Adidas, plus pieces from BAPE and Off-White. 
Dover Street Market, south of Soho on Haymarket near Piccadilly Circus, is the other end of the spectrum — a multi-floor store where designer fashion and streetwear sit side by side. Even if you're not buying, it's worth walking through for the displays alone.
East London: Shoreditch and Old Street
The second cluster is a short Tube ride east. 
Sneakersnstuff London, the Swedish shop's London store, is on Shoreditch High Street, with Nike SB, New Balance, ASICS and Stüssy on the shelves. About a 15-minute walk west, 
EJDER on Old Street is something different: a London-born label selling its own clothing next to pieces from 424, Ambush and Heliot Emil.
How to plan the day
Start at Dover Street Market on Haymarket, then walk north through Soho for Palace, Stüssy, Supreme, Patta, Footpatrol and END. — all within about ten minutes of each other — and cross Oxford Street to finish the morning at Presented By. After lunch, take the Elizabeth line from Tottenham Court Road to Liverpool Street, walk up to Shoreditch for Sneakersnstuff, and end the day at EJDER on Old Street.
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